Classified Advertising is a Proven Method
Where to Place Tiny, Inexpensive Classified Ads ...
That Pull Like Crazy!
Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising.
- Place an add offering FREE literature, and then send your literature to all inquiries. A Free offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method.
- Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buys anything, and your operation is much cleaner and void of "busy" work.
OVER 200 LISTED PUBLICATIONS
The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers.
The second group has been selected from thousands of other magazines
- they offer classified advertising, and
- they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Inquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Inquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.
COST/CIRCULATION RATIOS
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the National Inquirer! However, if you were selling something for hunting, it might actually pull better than National Inquirer.
ASK FOR RATE CARD
Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.
This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:
| # | MAGAZINE NAME | CIRCULATION | |
|---|---|---|---|
| 1. | Globe Group P.O. Box 21 Rouses Point, NY 12979-0021 | 3,000,000 | Weekly |
| 2. | The Star P.O. Box 1510 Clearwater, FL 34617 | 2,900,000 | Weekly |
| 3. | National Inquirer P.O. Box 10178 Clearwater, FL 34617 | 3,500,000 | Weekly |
| 4. | Grier's Almanac P.O. Box 888281 Atlanta, GA 30356 | 3,011,680 | Annually |
| 5. | Field & Stream Two Park Ave New York, NY 10016-5695 | 2,000,000 | Monthly |
| 6. | Classified, Inc. 100 E. Ohio Street, Suite 632 Chicago, IL 60611 | 25,000,000+ | Monthly |
| 7. | Grit Stauffer's Magazine Group 1503 S.W. 42nd St. Topeka, KS 66609-1265 | 330,496 | 10 times/yr |
| 8. | Capper's Stauffer's Magazine Group 1503 S.W. 42nd St. Topeka, KS 66609-1265 | 353,422 | 26 times/yr |
| 9. | Popular Science 2 Park Ave. New York, NY 10016 | 1,861,155 | Monthly |
| 10. | Popular Mechanics 224 West 57th Street New York, NY 10019 | 1,633,210 | Monthly |
| 11. | The Workbasket 700 West 47th St., Suite 310 Kansas City, MO 64112 | 2,726,000 | 6 times/yr |
| 12. | Home Mechanix 2 Park Ave. New York, NY 10016 | 1,003,244 | Monthly |
| 13. | Crafts 'N Things 701 Lee St. #1000 Des Plaines, IL 60016 | 287,828 | 8 times/yr |
| 14. | The Family Handyman 28 W. 23rd Street New York, NY 10010 | 1,000,000 | 10 times/yr |
| 15. | Workbench 700 West 47th St., Suite 310 Kansas City, MO 64112 | 1,025,000 | 6 times/yr |
| 16. | Crafts Magazine P.O. Box 1790 Peoria, IL 61656 | 1,000,000 | Monthly |
| 17. | Money Making Opportunities 11071 Ventura Blvd. Studio City, CA 91604 | 222,000 | 8 times/yr |
| 18. | Spare Time Magazine 5810 W. Oklahoma Ave. Milwaukee, WI 53219 | 301,000 | 9 times/yr |
| 19. | INC. Magazine 38 Commercial Wharf Boston, MA 02110-3883 | 647,211 | Monthly |
| 20. | Fate Llewellyn Publications Box 64383 St. Paul, MN 55164 | 200,000 | Monthly |
| 21. | Income Opportunities 1500 Broadway, Suite 600 New York, NY 10019 | 400,000 | Monthly |
| 22. | Success PO Box 570 Clearwater, FL 34617-0570 | 1,200,000 | 10 times/yr |
| 23. | Book Business Mart Premier Publishers P.O. Box 330309 Fort Worth, TX 76163-0309 | 50,000 | 3 times/yr |
| 24. | Opportunity & Income Plus 73 Spring Street #303 New York, NY 10012 | 250,000 | Monthly |
| 25. | Entrepreneur P.O. Box 570 Clearwater, FL 34617-0570 | 1,700,000 | Monthly |
| 26. | Black Enterprise 130 Fifth Ave. New York, NY 10011 | 240,000 | Monthly |
| 27. | Mail Profits P.O. Box 4785 Lincoln, NE 68504 | 15,000 | 6 times/yr |
| This Group Represents More Good Magazines With Low Cost/Circulation Ratios | |||
| 28. | Hemmings Motor News P.O. Box 256 Rt 9 West Blvd Bennington, VT 05201 | 261,551 | Monthly |
| 29. | The Old Farmers Almanac PO Box 520/Main Street Dublin, NH 03444 | 4,400,000 | Annually |
| 30. | The Ladies Birthday Alman. 1715 W. 38th St. Chattanooga, TN 37409 | 3,803,450 | Annually |
| 31. | Cat Fancy 2401 Beverly Blvd. Los Angeles, CA 90057 | 237,528 | Monthly |
| 32. | The Antique Trader Weekly P.O. Box 1050 Dubuque, IA 52001 | 190,000 | Weekly |
| 33. | Cars and Parts PO Box 482 911 Vandermark Rd. Sidney, OH 45365 | 106,111 | Monthly |
| 34. | The American Rifleman 470 Spring Park Place Herndon, VA 22070 | 1,372,371 | Monthly |
| 35. | The American Hunter 470 Spring Park Place Herndon, VA 22070 | 1,359,643 | Monthly |
| 36. | Railfan and Railroad Carsten's Publications, Inc. P.O. Box 700 Newton, NJ 07860 | 144,216 | Monthly |
| 37. | Bird Talk PO Box 57900 2401 Beverly Blvd. Los Angeles, CA 90057-0900 | 123,134 | Monthly |
| 38. | Model Railroader 1027 N. 7th St. Milwaukee, WI 53233 | 181,683 | Monthly |
| 39. | Sports Collectors Digest 700 East State St. Iola, WI 54990 | 43,361 | Weekly |
| 40. | Muscle Car Review Dobbs Publishing Group, Inc. 3816 Industry Boulevard Lakeland, FL 33811 | 71,235 | 10 times/yr |
| 41. | The American Legion Magazine PO Box 1055 Indianapolis, IN 46206 | 3,004,913 | Monthly |
| 42. | Crochet World House of White Birches 306 East Parr Rd Berne, IN 46711 | 72,300 | 6 times/yr |
| 43. | Gun Week Box 488 Station C Buffalo, NY 14209 | 20,000+ | Weekly |
| 44. | Quiltworld House of White Birches 306 East Parr Rd Berne, IN 46711 | 71,000 | 6 times/yr |
| 45. | Woodman of the World Mag. 1700 Farnam St. Omaha, NE 68102 | 466,625 | Monthly |
| 46. | California Senior Citizens 4805 Alta Canyada Road La Canada, CA 91011 | 69,000 | Monthly |
| 47. | Sew News P.O. Box 1790 - News Plaza Peoria, IL 61656 | 235,000 | Monthly |
| 48. | American Motorcyclist 33 Collegeview Road Westerville, OH 43081 | 176,169 | Monthly |
| 49. | American Collector's Journal P.O. Box 407 Kewanee, Il 61443 | 50,926 | Bi-Monthly |
| 50. | Shooting Times News Plaza PO Box 1790 Peoria, IL 61656 | 196,441 | Monthly |
| 51. | Dog Fancy 2401q Beverly Blvd. Los Angeles, CA 90057 | 135,320 | Monthly |
| 52. | Guns Magazine Publisher's Development 591 Camino de la Reina, Ste. 200 San Diego, CA 92108 | 205,619 | Monthly |
| 53. | National History 488 Madison Ave. New York, NY 10022 | 511,463 | Monthly |
| 54. | Baseball Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 297,490 | Monthly |
| 55. | Farm Journal 230 W. Washington Sq. Philadelphia, PA 19106-3599 | 730,145 | 13 times/yr |
| 56. | The Farmer 1999 Shepard Rd. St. Paul, MN 55116 | 118,459 | 21 times/yr |
| 57. | Finescale Modelier 1027 N. 7th St. Milwaukee, WI 53233 | 77,748 | Bimonthly |
| 58. | Trains 1027 N. 7th St. Milwaukee, WI 53233 | 91,749 | Monthly |
| 59. | Good Old Days House of White Birches 306 East Parr Rd. Berne, IN 46711 | 72,50 | Monthly |
| 60. | Dune Buggies & Hot VW's 2950-A7 Airway Ave. Costa Mesa, CA 92626 | 107,302 | Monthly |
| 61. | American Handgunner Magazine Publishers Development 591 Camino de la Reina, Ste. 200 San Diego, CA 92108 | 179,751 | 6 times/yr |
| 62. | Fur-Fish-Fame 2878 E. Main Street Columbus, OH 43209 | 172,847 | Monthly |
| 63. | Changing Times 1729 H St., N.W. Washington, DC 20006 | 1,372,867 | Monthly |
| 64. | B'NAI B'RITH JEWISH MONTHLY 823 United Nations Plaza New York, NY 10017 | 171,457 | Monthly |
| 65. | QST 225 Main Street Newington, CT 06111 | 161,442 | Monthly |
| 66. | Railroad Model Craftsman Carsten's Publications, Inc. P.O. Box 700 Newton, NJ 07860 | 72,315 | Monthly |
| 67. | Power Boat 15917 Strathern St. Van Nuys, CA 91406 | 83,224 | 11 times/yr |
| 68. | Saturday Evening Post 1100 Waterway Blvd. Indianapolis, IN 46202 | 500,000 | 6 times/yr |
| 69. | Successful Farming Locust at 17th Des Moines, IA 50336 | 575,686 | 14 times/yr |
| 70. | Hunting 8490 Sunset Blvd. Los Angeles, CA 90069 | 311,715 | Monthly |
| 71. | Michigan-Out-Of-Doors 2101 Wood St. Lansing, MI 48912 | 101,066 | Monthly |
| 72. | The Rotarian 1560 Sherman Ave. Evanston, IL 60201 | 510,000 | Monthly |
| 73. | Car and Driver 1515 Broadway New York, NY 10036 | 900,691 | Monthly |
| 74. | Organic Gardening 33 E. Minor St. Emmanus, PA 18098 | 1,188,335 | Monthly |
| 75. | Country Music City News 50 Music Square West, 6th Floor Nashville, TN 37203-3246 | 500,000 | Monthly |
| 76. | Bowling 5301 South 76th Street Greendale, WI 53129-0500 | 131,351 | 6 times/yr |
| 77. | Motor Trend 8490 Sunset Blvd Los Angeles, CA 90069 | 738,964 | Monthly |
| 78. | Soldiers of Fortune P.O. Box 693 Boulder, CO 80306 | 105,000 | Monthly |
| 79. | W.C. - Cross Stitch 306 East Parr Rd Berne, IN 46711 | 72,851 | Bimonthly |
| 80. | Equus 656 Quince Orchard Rd. Gaithersburg, MD 20878 | 138,011 | Monthly |
| 81. | Our Sunday Visitor 200 Noll Plaza Huntington, IN 46750 | 115,000 | Weekly |
| 82. | W.C.- Home Cooking 306 East Parr Road Berne, IN 46711 | 68,265 | Monthly |
| 83. | Flower and Garden 700 West 47th. St., Suite 310 Kansas City, MO 64112 | 4,171,000 | 6 times/yr |
| 84. | Full Cry Gault Publications P.O. Box 10 Boody, IL 62514 | 33,955 | Monthly |
| 85. | American Cage-Bird Mag. One Glamore Court Smithtown, NY 11787 | 40,000 | Monthly |
| 86. | Prorodeo 101 Prorodeo Dr. Colorado Springs, CO 80919 | 26,567 | Bi-weekly |
| 87. | Football Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 203,182 | 10 times/yr |
| 88. | Guns & Ammo 8490 Sunset Blvd. Los Angeles, CA 90063 | 521,638 | Monthly |
| 89. | Modern Photography 825 Seventh Ave. New York, NY 10019 | 650,386 | Monthly |
| 90. | Family Motor Coach Association 8291 Clough Pike Cincinnati, OH 45244 | 98,000 | Monthly |
| 91. | The Highlander P.O. Box 397 Barrington, IL 60011 | 38,000 | 7 times /yr |
| 92. | Craft Art Needlework Digest P.O. Box 584 Lake Forest, IL 60045 | 101,189 | Bimonthly |
| 93. | Yankee Yankee Publishing, Inc. 4850 Gaidrew Road Alpharetta, GA 30201 | 2,900,000 | Monthly |
| 94. | National Speed Sport News P.O. Box 608 79 Chestnut Street Ridgewood, NJ 07451-0608 | 75,000 | Weekly |
| 95. | National Review 150 E. 35 Street New York, NY 10016 | 240,000 | 25 times/yr |
| 96. | Collectors Mart P.O. Box 12830 Wichita, KS 67277 | 86,623 | 6 times/yr |
| 97. | Lapidary Journal P.O. Box 80937 San Diego, CA 92138 | 35,982 | Monthly |
| 98. | Easyriders 28210 Dorothy Dr. Agoura Hills, CA 91301 | 356,590 | Monthly |
| 99. | Video Review 902 Broadway New York, NY 10010 | 450,001 | Monthly |
| 100. | Basketball Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 104,238 | 8 times/yr |
| 101. | Winning! Newsletter 5300 City Plex Tower Jenks, OK 74037-5300 | 100,000 | Monthly |
| 102. | Teddy Bear and Friends 900 Fredrick Street Cumberland, MD 21502 | 60,743 | 6 times/yr |
| 103. | Women's Circle House of White Birches 306 East Parr Road Berne, IN 46711 | 49,100 | 6 times/yr |
| 104. | Shutterbug PO Box F Titusville, FL 32781 | 90,000 | Monthly |
| 105. | High Fidelity 825 7th Ave. New York, NY 10019 | 300,172 | Monthly |
| 106. | Skiing 1515 Broadway New York, NY 10036 | 440,370 | 7 times/yr |
| 107. | Soundings 33 Pratt St. Essex, CT 06426 | 105,606 | Monthly |
| 108. | Motorcyclist 8490 Sunset Blvd. Los Angeles, CA 90069 | 209,757 | Monthly |
| 109. | Horoscope 245 Park Ave. New York, NY 10167 | 104,200 | Monthly |
| 110. | Practical Homeowner 33 E. Minor St. Emmaus, PA 18048 | 708,504 | 9 times/yr |
| 111. | Bassmaster One Bell Rd. Montgomery, AL 36117 | 530,757 | Monthly |
| 112. | Antique Monthly P.O. Drw. 2 Tuscaloosa, AL 35402 | 66,243 | Monthly |
| 113. | Pipe Smoker P.O. Box 22085 Chattanooga, TN 37422 | 25,000 | Monthly |
| 114. | Banana Republic Trips Mag. One Harrison St. San Francisco, CA 94105 | 300,000 | Monthly |
| 115. | Camping & RV Magazine P.O. Box 337 Iola, WI 54945 | 20,000 | Monthly |
| 116. | Women's Household House of White Birches 306 East Parr Road Berne, IN 46711 | 39,200 | Quarterly |
| 117. | Body, Mind & Spirit P.O. Box 701 Providence, RI 02401 | 152,000 | Monthly |
| 118. | Cycle 1515 Broadway New York, NY 10036 | 373,398 | Monthly |
| 119. | Today's Chicago Woman 200-West Superior, #400 Chicago, IL 60610 | 125,000 | Monthly |
| 120. | Lottery Player's Magazine 321 New Albany Rd. Moorestown, NJ 08057 | 180,127 | Monthly |
| 121. | Video 460 W. 34th St New York, NY 10001 | 407,050 | Monthly |
| 122. | Archery 319 Barry Ave. Suite 101 Wayzata, MN 55391 | 113,023 | Monthly |
| 123. | The Quarter Horse Journal 2701 I-40 East P.O. Box 200 Amarillo, TX 79168 | 67,664 | Monthly |
| 124. | W.C. - Country Needlecraft 306 East Parr Rd. Berne, IN 46711 | 44,508 | Monthly |
| 125. | Modern Drummer 870 Pomton Ave. Cedar Grove, NJ 07009 | 78,400 | Monthly |
| 126. | International Travel News 2120 28th St. Sacramento, CA 95818 | 26,109 | Monthly |
| 127. | Worldradio 2120 28th St. Sacramento, CA 95818 | 25,833 | Monthly |
| 128. | Kiwanis 3636 Woodview Trace Indianapolis, IN 46268 | 279,249 | Monthly |
| 129. | Power and Motoryacht 1234 Summer St. Stamford, CT 06905 | 135,319 | Monthly |
| 130. | Modern Electronics 76 N. Broadway Hicksville, NY 11801 | 75,241 | Monthly |
| 131. | Sail 100 First Ave Charlestown, MA 02129 | 175,212 | Monthly |
| 132. | The Lutheran 426 S. Fifth Ave. Minneapolis, MN 55448 | 1,083,181 | Monthly |
| 133. | Americana 29 W. 38th St. New York, NY 10018 | 325,186 | Monthly |
| 134. | The Horse Trader Middlefield, OH 44062 | 28,370 | Monthly |
| 135. | Passenger Train Journal P.O. Box 6128 Glendale, CA 91205 | 16,151 | Monthly |
| 136. | Runner's World 33 E. Minor St. Emmaus, PA 18049 | 451,512 | Monthly |
| 137. | The Log P.O. Box 89309 San Diego, CA 92318 | 46,960 | Monthly |
| 138. | Harvard Magazine 7 Ware St. Cambridge, MA 02138 | 186,677 | Monthly |
| 139. | Horse Illustrated 25025 I-45 North, Suite 390 Spring, TX 77380 | 135,609 | Monthly |
| 140. | Trailer Boats 20700 Belshaw Ave. Carson, CA 90746 | 72,501 | Monthly |
| 141. | Skip P.O. Box 404 Bala Cynwyd, PA 19004 | 35,400 | Monthly |
| 142. | Trailblazer 15375 S.E. 30th Place Bellevue, WA 98007 | 94,572 | Monthly |
| 143. | Saltwater Sportsman 186 Lincoln St. Boston, MA 02111 | 128,521 | Monthly |
| 144. | Midwest Outdoors 111 Shore Dr. Burr Ridge, IL 60521 | 37,773 | Monthly |
| 145. | Golf 380 Madison Ave. New York, NY 10017 | 912,157 | Monthly |
| 146. | Southern Outdoors P.O. Box 17915 Montgomery, AL 36141 | 288,963 | Monthly |
| 147. | Cats Magazine 445 Merrimac Dr. Port Orange, FL 32019 | 129,332 | Monthly |
| 148. | The Western Horseman 3850 N. Nevada Ave. Colorado Springs, CO 80933 | 162,369 | Monthly |
| 149. | Guitar World 1115 Broadway New York, NY 10010 | 128,823 | Monthly |
| 150. | Mother Jones 1633 Misson St. San Francisco, CA 94103 | 183,864 | Monthly |
| 151. | Flying Models Box 700 Newtown, NJ 07860 | 27,073 | Monthly |
| 152. | Golf Digest 5520 Park Ave. Trumbull, CT 06611 | 1,239,100 | Monthly |
| 153. | Fishing World 700 West 47th St., Suite 310 Kansas City, MO 64112 | 341,215 | 6 times/yr |
| 154. | The Christian Herald 40 Overlook Dr. Chappaqua, NY 10514 | 142,376 | Monthly |
| 155. | UCLA Monthly 1633 Westwood Blvd., Ste 110 Los Angeles, CA 90024 | 186,000 | Monthly |
| 156. | Video Marketplace 990 Grove St. Evanston, IL 60201 | 140,000 | Monthly |
| 157. | The Owner Builder 1516 Fifth St. Berkeley, CA 94710 | 66,150 | Monthly |
| 158. | Pennsylvania Sportsman P.O. Box 5196 Harrisburg, PA 17110 | 65,490 | Monthly |
| 159. | Woodenboat P.O. Box 78 Brooklyn, ME 04616 | 103,180 | Monthly |
| 160. | The Ensign P.O. Box 31664 Raleigh, NC 27622 | 54,534 | Monthly |
| 161. | Small Boat Journal Box 400 Bennington, VT 05201 | 57,103 | Monthly |
| 162. | Women's Sports and Fitness 809 S. Orlando Ave., Ste H Winter Park, FL 2789 | 300,708 | Monthly |
| 163. | Dirt Bike 10600 Sepulveda Blvd. Mission Hills, CA 91345 | 131,930 | Monthly |
| 164. | True West P.O. Box 2107 Stillwater, OK 74076 | 32,939 | Monthly |
| 165. | Jazz Times 8055 13th St., Suite 301 Silver Springs, MD 20910 | 49,237 | Monthly |
| 166. | Tours & Resorts 990 Grove St. Evanston, IL 60201 | 194,716 | Monthly |
| 167. | Hockey Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 103,506 | Monthly |
| 168. | Canoe P.O. Box 3146 Kirkland, WA 98083 | 64,060 | Monthly |
| 169. | The Nation 72 5th Ave New York, NY 10011 | 79,978 | Monthly |
| 170. | World Tennis 3 Park Ave. New York, NY 10016 | 383,059 | Monthly |
| 171. | The BackStretch 19363 James Couzens Hwy. Detroit, MI 48235 | 25,380 | Monthly |
| 172. | Motor Boating and Sailing 224 W. 57th St. New York, NY 10019 | 141,463 | Monthly |
| 173. | Car Collector/Car Classics P.O. Box 28571 Atlanta, GA 30328 | 31,318 | Monthly |
| 174. | Circus 3 West 18th St. New York, NY 10011 | 281,842 | Monthly |
| 175. | National Lampoon 155 Avenue of the Americas New York, NY 10013 | 250,002 | Monthly |
| 176. | Total Health 6001 Topanga Canyon Rd. Woodland Hills, CA 91367 | 71,010 | Monthly |
| 177. | Bestways P.O. Box 2028 Carson City, NV 89702 | 161,815 | Monthly |
| 178. | Writer's Digest Cincinnati,OH 45207 | 220,196 | Monthly |
| 179. | Boating 1515 Broadway New York, NY 10036 | 188,057 | Monthly |
| 180. | Horticulture 20 Park Plaza, Suite 1220 Boston, MA 02116 | 178,508 | Monthly |
| 181. | New Age 342 Western Ave. Brighton, MA 02135 | 151,730 | Monthly |
| 182. | N.J. Hunting and Fishing P.O. Box 100 Somerdale, NJ 08083 | 15,000 | Monthly |
| 183. | Dog World 29 North Wacker Dr. Chicago, IL 60606 | 64,732 | Monthly |
| 184. | Outdoor America 1701 N. Ft. Meyer Dr. Arlington, VA 22209 | 43,422 | Monthly |
| 185. | Sport Fishing 809 South Orlando Ave. Winter Park, FL 32789 | 109,384 | Monthly |
| 186. | Old West P.O. Box 2107 Stillwater, OK 74076 | 28,385 | Monthly |
| 187. | Treasure 6745 Adobe Rd. 29 Palms, CA 92277 | 22,679 | Monthly |
| 188. | Petersen's Photo Magazine 8490 Sunset Blvd. Los Angeles, CA 90069 | 283,010 | Monthly |
| 189. | Fine Woodworking P.O. Box 355 Newtown, CT 06470 | 296,773 | Monthly |
| 190. | Old House Journal 69th & Seventh Ave. Brooklyn, NY 11217 | 97,948 | 6 times/yr |
| 191. | Snowmobile 319 Barry Ave.S., Suite 101 Wayzata, MN 55391 | 419,478 | Monthly |
| 192. | Lost Treasure P.O. Box 937 Bixby, OK 74008 | 41,423 | Monthly |
| 193. | Cycle News 2201 Cherry Ave. Long Beach, CA 90806 | 60,700 | Monthly |
| 194. | Yachting 1515 Broadway New York, NY 10036 | 136,028 | Monthly |
| 195. | The N.Y. Review of Books 250 E. 57th St. New York, NY 10107 | 114,234 | Monthly |
| 196. | American Film 3. E. 54th St. New York, NY 10022 | 133,232 | Monthly |
| 197. | Pure-Bred Dogs Amer. Kennel 51 Madison Ave. New York, NY 10010 | 53,950 | Monthly |
| 198. | Knitting Digest House of White Birches 306 East Parr Rd. Berne, IN 46711 | 25,600 | 6 times/yr |
| 199. | American Photographer 1515 Broadway New York, NY 10036 | 254,107 | Monthly |
| 200. | Saturday Review 214 Massachusetts Ave. N.E. Washington, DC 20002 | 200,000 | Monthly |
| 201. | Human Events 422 1st St. S.E. Waashington, DC 20037 | 36,695 | Monthly |
| 202. | American Business 1775 Broadway New York, NY 10019 | 104,772 | Monthly |
| 203. | Classic Toy Trains 11027 North Seventh St. Milwaukee, WI 53233 | 10,000 | Monthly |
| 204. | Auto Racing Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 44,124 | Monthly |
| 205. | Soccer Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 27,929 | Monthly |
| 206. | High Technology Business 214 Lewis Wharf Boston, MA 02110 | 203,678 | Monthly |
| 207. | The Western Boatman 20700 Belshaw Ave. Carson, CA 90746 | 23,961 | Monthly |
| 208. | Archaeology 15 Park Row New York, NY 10038 | 105,146 | Monthly |
| 209. | Motorcross Action 10600 Sepulveda Blvd. Mission Hills, CA 91345 | 92,257 | Monthly |
| 210. | Threads P.O. Box 355/63 S. Main St. Newtown, CT 06470 | 125,913 | Monthly |
| 211. | UTNE Reader 2732 West 43rd St. Minneapolis, MN 55410 | 67,449 | Monthly |
| 212. | Yoga Journal 2054 University Ave. Berkley, CA 94704 | 44,819 | Monthly |
| 213. | Practical Horseman Gum Tree Corner Unionville, PA 19375 | 55,752 | Monthly |
| 214. | Dirt Wheels 10600 Sepulveda Blvd. Mission Hills, CA 91345 | 88,632 | Monthly |
| 215. | Hounds and Hunting Box 372 Bradford, PA 16701 | 9,697 | Monthly |
| 216. | Backpacker 1515 Broadway New York, NY 10036 | 172,111 | Monthly |
| 217. | Bowling Digest Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 | 104,159 | Monthly |
| 218. | Darkroom Photography 9021 Melrose Ave. Los Angeles, CA 90069 | 70,508 | 8 times/yr |
| 219. | Miniature Collector 170 5th Ave. New York, NY 10010 | 23,602 | Quarterly |
| 220. | Gun Dog 1901 Bell Ave., Suite 4 Des Moines, IA 50315 | 62,973 | Bimonthly |
| 221. | BLUMS FARMERS ALMANAC 3301 Healy Dr. S.W. Winston-Salem, NC 27103 | 100,000 | Annually |
| 222. | The Magazine Antiques 980 Madison Ave. New York, NY 10021 | 60,578 | Monthly |
| 223. | Hispanic Business 360 S. Hope Ave., Suite C. Santa Barbara, CA 93105 | 107,875 | Monthly |
| 224. | Linn's Stamp News P.O. Box 29 Sidney, OH 45365 | 74,082 | Weekly |
| 225. | Sel!ing PO Box 570 Clearwater, FL 34617-9862 | 100,000 | Quarterly |
| 226. | Mustang Monthly Dobbs Publishing Group, Inc. 3816 Industry Boulevard Lakeland, FL 33811 | Monthly | |
| 227. | Super Ford Dobbs Publishing Group, Inc. 3816 Industry Boulevard Lakeland, FL 33811 | Monthly | |
| 228. | Corvette Fever Dobbs Publishing Group, Inc. 3816 Industry Boulevard Lakeland, FL 33811 | Monthly | |
| 229. | Mopar Muscle Dobbs Publishing Group, Inc. 3816 Industry Boulevard Lakeland, FL 33811 | 6 times/yr | |
