How To Have Your Circulars Printed & Mailed Free
Experienced mail order dealers realize the importance of keeping operating expenses at a minimum. You should too. Here's the easy way to cut your printing and mailing costs.
FREE PRINTING
Let us say you wish to have 500 8 ½" x 11" circulars printed. First, you should check with local and/or mail order printers, for the lowest price for printing 500 8 ½" x 11" circulars on BOTH SIDES. We will say the best price you receive is $20.00
The next step is to advertise in mail order newspapers and magazines that you will "print & mail" 500 8 ½"x 11" circulars. ONE SIDE ONLY- for $20.00. When your customer sends his check for $20.00, it will pay for printing both sides. Your side us printed FREE! You can use this same idea for 100, 500, 1,000, 5,000, 10,000 or any quantity you wish.
And if you slip one of these circulars into your regular outgoing mail every day, you won't have additional expenses for postage and envelopes!
FREE MAILING
The easiest way to have your circulars mailed free is to have other dealers do it for you! By using this method, you cut your expenses by saving the cost on postage, envelopes and mailing lists. You also eliminate the cost of labor for addressing envelopes, folding, stuffing, etc.,etc..
The secret is to advertise that you have a program available that offers free circulars that pay commissions of 50%, 75% or whatever you wish. The greater the commission you offer, the more takers you will get. Then have your circulars printed with your name and address on one side, and leave the order form blank on the reverse side. This where the other dealers can rubber stamp their name and address. They will be happy to mail the circulars for you for their commission. Remember again, the greater the commission you offer, the more eager other dealers will be to get your circulars in the mail for you.
If you get just 10 dealers to mail 100 circulars each, that's 1,000 potential sales! Your postage savings alone will be considerable.
And keep in mind that in addition to your receiving the full amount of every sale on your side of the circulars, you will also be receiving the balance of the mailer's commission from the reverse side.
If you don't wish to spend money on advertising this program, you can save here too! Many dealers that would be interested in mailing your commission circulars advertise regularly in the many mail order trade publications. Simply tell them about your program in a short letter and send them a sample of your circular. Most will take you up on your offer.
If you would like a sample copies of some of the best mail order newspapers and magazine a around, send a couple of first class stamps to any or all of the following publishers and ask for a current copy!